Danielle Duell is a purposeful leader and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for making profit purposefully to become the dominant mindset of business leaders by 2040. Danielle’s primary business role is Founder and CEO of Certified B Corp - People With Purpose - a consulting and leadership development company that helps businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders. She is Founder and Chair of Australian Harvard Women, Adjunct Professor at University of Queensland, Industry Fellow at the Centre for Future Enterprise at Queensland University of Technology and volunteers on the ANZ B Corp Climate Collective Business Emissions Reduction Working Group.