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Danielle Duell

Danielle Duell is a purposeful leader and entrepreneur. Her economic philosophy is “for profit and for the greater good” and her vision is for making profit purposefully to become the dominant mindset of business leaders by 2040. Danielle’s primary business role is Founder and CEO of Certified B Corp - People With Purpose - a consulting and leadership development company that helps businesses become sustainably competitive and impactful by developing purpose-led strategies and purposeful leaders. She is Founder and Chair of Australian Harvard Women, Adjunct Professor at University of Queensland, Industry Fellow at the Centre for Future Enterprise at Queensland University of Technology and volunteers on the ANZ B Corp Climate Collective Business Emissions Reduction Working Group.

Measuring what matters: how to set KPIs in a purpose-led business

Purpose-led businesses possess:

The Difference Between Purpose, Mission and Vision

At People With Purpose, we distinguish purpose, vision and mission from each other in the following...

What's Your Business Impact? Become more sustainable, resilient and purposeful

How do you move beyond profit and into purpose without sacrificing one for the other? Many...

Purposeful Project Management: Getting the Right Things Done

Most organisations' plans for 2020 were disrupted earlier this year. Many companies froze...